Career Opportunity: Content Marketing Specialist

We’re a leading company in the petroleum industry and we’re looking for a content marketing specialist to join our team at our Durban head office.

The successful candidate will be working closely with the Manager: Media and Marketing to create memorable marketing material, for offline and online channels.

For a detailed description of what we require, please see below…

Roles and Responsibilities

Candidates should be critical thinkers, with a passion for social media and content marketing. Ideally, you will have journalism or brand copywriting experience (online or print) with a flair for crafting genuinely creative content, and a knack for finding intriguing angles in a B2B space.

The successful applicant will have excellent editing, writing and core journalism skills, knowledge of content management systems, digital media trends, and understand the basics of SEO.

Marketing Content

• Developing weekly original storytelling for web and social media platforms
• Helping grow the company’s reach and engagement through editorial content in line with KPI metrics, increasing interaction and brand consideration
• Researching and writing content for infographics, blog, newsletters, video, social, print media and other platforms, in line with content marketing strategy
• Understand company’s products and services and simplify complex information to create meaningful differentiating collateral and content assets to support acquisition, consideration, conversion and retention – e.g. engagement specific content, product info sheets and brochures, educational material and explainers, white papers, case studies and presentations
• Researching, identifying and understanding target audiences
• Developing brand and audience personas
• Crafting content in line with SEO principles
• Reading and interpreting web and social media analytics and using it to enhance content generation.

Communications

• Create media releases, and media reference documents to create greater exposure for company, brands and programmes
• Assist with researching and pitching story angles to targeted media contacts
• Develop stories to support advocacy efforts
• Sourcing, co-ordinating and conducting interviews to enhance brand storytelling
• Create content features to showcase brand, products and services
• Create content for advertising and advertorials
• Assist in co-ordinating media enquiries and in building media relations that support business objectives.

Search Engine Optimisation

• Crafting content in line with SEO principles
• Fulfilling weekly/monthly SEO checklists
• Creating and maintaining Google My Business listings, and implementing and managing Google My Business plans
• Compiling Google Analytics and social media statistics for analysis and interpretation
• Compiling and managing keywords for brands, products and services
• Ensuring pages are correctly indexed, and keeping track of SERP results for targeted keywords.

Marketing Administration

• Uploading content to website and social media, and social media moderation
• Contributing fresh ideas to brainstorming and other marketing planning sessions
• Assisting with ad hoc marketing activities, as required, e.g. market research, sourcing quotes, compiling media packs, maintaining press clippings book, marketing databases, analytics reporting, etc.
• Assisting with compiling editorial calendars, in line with content and marketing strategies
• Researching current industry trends via print media or online.
• Collaborating on content ideas and goals
• Content performance – analytics.

Requirements

• Degree in English, journalism or communications
• Solid working knowledge of WordPress or similar content management systems
• Working knowledge of search engine marketing (including SEO) and social media marketing
• A portfolio demonstrating published creative works.

Competencies

• Ability to work independently and as part of a team
• Organised and deadline driven
• Creative and innovative
• Honest and transparent
• Sense of humour.

In addition to a competitive salary, we offer a pleasant working environment and company culture.

Please send your CV, including a clear recent photograph, to careers@nullsaoil.co.za

Find out more about SA Oil here…